Design A Business Card That Will Generate Business And Have Customers Beating Down Your Door

Here are a few tips on creating a business card that will generate business for you…

A picture is worth a thousand words. Who would you hire to landscape your beautiful new home? Bob’s Landscaping Company that has a black & white card or Bill’s Landscaping Company that has the picture of a nice landscaped garden that he created? A custom designed full color business card can help you beat the competition.

There is a lot to the psychology of color, color affects shopping habits. Impulse-shoppers respond to red-orange, black, and royal blue. Shoppers who plan to stick to budgets respond to pink, teal, light blue and navy. Traditionalists respond to pastels. Bolder brighter colors appeal to those with lower incomes. Higher incomes ore attracted by more subtle colors. These tips must be used when designing your full color business card.

Your business card must have a Unique Selling Proposition. Simply stated a Unique Selling Proposition differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why they MUST do business with you. Don’t make it hard for someone to conduct business with you.

Use the back of your business card. If your paying a penny a square inch for the front and the back is only going to cost you 2/10 of a cent per square inch, isn’t that a good investment? The back of your business card can be used in several ways. Entice your prospects to visit your business by placing an offer on the back. For example if you own a restaurant offer a free desert or appetizer. If you own an auto repair shop offer a free oil change. Be creative and stick out from your competition.

Print a memory hook on the back of your card. I know a distributor of air purification systems that prints “We Have A Solution To Your Pollution” on the back of his card. The phrase just begs you to ask him to explain it. A memory hook is a catchy phrase that will create enough interest that a person will ask questions. A memory hook also helps your prospect remember you.

Always hand your card to someone upside down. This will cause the person to turn the card over and read it, especially if you give them a reason such as a memory hook. How many times have you handed someone your business card and it barely gets a glance?

Your business card can double as a punch card. The restaurant can offer a free meal after purchasing ten meals or maybe movie tickets. Ask your local theater manager about some joint marketing efforts. The auto repair shop can offer a free oil change after purchasing ten or a free car wash. Again, a joint marketing possibility.

You are already paying for business cards, don’t waste them and get the most bang for your marketing buck.

Business to Business (B2B) Marketing Strategies

In today’s competitive financial atmosphere, more and more business organizations are realizing the advantages of marketing services and products to other businesses. Unlike B2C (consumer marketing), B2B (business to business) is a complex marketing field, which needs a new form of idea and a different set of talents. B2B marketing strategy involves a set of programs that are coupled with the target market opportunities so that attain organizational goals. Framing this strategy includes three steps, target market choice, setting marketing objectives, and developing the B2B marketing program.

Consider a situation where a firm decides to market its products or services to all consumers or to some business. Here, the strategic decision that the firm has to make is whether to sell to the whole product market as one, or in its place to focus on a part of the market. Additionally, firms should determine at what time a present target market strategy requires to be altered, and also when to make a decision to terminate serving a specific target market. There are products that become irrelevant, unable to survive against competition, and have slow growth rates due to declining industry growth. These products normally force administration to move back from a market.

Marketing objectives are declared for every market in certain quantitative and qualitative terms. While the quantitative terms involve market share, sales and contribution to profit, the qualitative terms mean that increasing brand image, getting new customer groups, and building customer understanding. Quantitative objectives fundamentally consist of demand forecasting, which is made at different levels. The maximum possible sales of a product, in a particular market in a specific time gap, are known as market potential. To be precise, market potential is the total of the sales possible by all the sellers in that business.

Developing the B2B marketing program boasts strategic use of four variables, including product, price, place and promotion. The marketing mix is constituted by these four elements jointly. An important thing is that these variables are consistent with each other. For example: a quality product variable is not in agreement with a heavy price discount. A price image is inconsistent with a highly stylized product set in an exclusive retail outlet.

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid business. Knowing a few marketing tricks is great, but to be really successful you must be able to assess market place opportunities. Here’s 13 points you should look at…

  1. It is necessary to understand the prevailing economic and industry conditions. Analyze the demographics of your customer base
  2. What are the customer’s needs?
  3. What pricing strategies can be implemented?
  4. What is the activity of competitors?
  5. What promotional strategies can be implemented (media, word-of-mouth referrals?)
  6. What is your customer’s profile?
  7. Understand your customers’ disposable income.
  8. Plan promotional schedules around specific activities that are going to affect your customer base.
  9. Develop a budget for each promotional activity prior to commencing on the promotional activity highlighting what you hope to achieve, what it is going to cost to promote and then analyze the performance against the budget expectation after the promotional activity is concluded.
  10. You need to identify your unique selling proposition and center your marketing strategies round it.
  11. If you are using media advertising or promotion, gauge the success of that promotion.
  12. Checklist for maintaining sales.
  • Increasing the number of customers can be affected by location, effective advertising, in store displays, demonstrations and special events.
  • Exterior appearance identification.
  • Effective hardworking employees.
  1. Hints on increasing average sales.
  • Companion selling
  • Selling higher quality
  • Merchandising/display
  • In-Store signs
  • Stock mix
  • Increasing repeat visitors by customers.
  • Staff attitude
  • Staff product/service knowledge
  • Staff sales ability
  • Stock range
  • Business image/appearance/housekeeping
  • Direct mail
  • Birthday and Christmas Cards
  • Newsletter